Mercer§ sales platform
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§ 01 · Phase 1 in build with RenobaseCommercial multifamily · Exterior renovation · Painting first

The AI-native operating system forcommercial renovation contractors.

Turn a walk-around into a bid. Review the takeoff. Send a live proposal your customer can sign. Agents handle the busywork between leads, scope, and signature so you bid in minutes, win on cleaner scope, and watch your whole pipeline move on one screen.

Start a free accountSee the workflow

No credit card. Walk a property and run it through the takeoff agent in a single session.

Capture · bid #0327Drafted by agent
8-building, 3-story walkFountains at Pershing
Buildings detected
8 · auto from video
Surfaces drafted
187 · 4 substrates
Est. exterior sqft
412,900
Draft total
$1,102,400
Buildings detected · 92% confidence
How the takeoff agent works
Capture to draft47sVision agent median
Surfaces drafted187Multifamily, 3-story walk
Scope flags caught3Spec · capture · request
Confidence92%Above edit threshold
Pipeline$1.24MCaptured + signed
§ 02 · The map of the category

System of record.
Or system that does the work?

Every incumbent is a database with human data entry and a 2026 AI chatbot bolted on. Mercer inverts that. The agents are the work. The records are the substrate.

Owns · measurement
EagleView · HoverAerial measurement

Accurate 3D property reports, mostly residential. One step of the job. System of record with export buttons. Useful upstream input, not a workflow.

Owns · CRM + chatbot
Salesforce · HubSpotGeneric pipeline + AI add-ons

Infinitely configurable, speaks nothing. 2026 AI releases are chatbots and email drafts, not agents that read a building, reconcile a scope, or draft a takeoff.

Owns · roofing
JobNimbus · AccuLynxRoofing CRM + AI add-ons

Purpose-built lead-to-close for roofing, commercial and residential. The pattern proof. Still a system of record. The forms assume a human types the numbers.

Owns · project ops
Procore · BuilderTrendPost-sale ops

Schedules, subs, RFIs, punch lists. Start after the contract is signed, built for ground-up. No opinion about pre-sale capture or scope reconciliation.

Owns · takeoffs
STACK · PlanSwiftBlueprint takeoff

Digital takeoffs from PDFs and elevations. Only useful when you have plans, which you mostly don't on an occupied asset. Single-step, human-driven.

Owns · the whole jobUs
MercerAI-native workflow engine

Capture-first takeoff, scope reconciliation, negotiation agent, live proposal URL. Painting first, siding and envelope next. AI does the work; humans supervise and edit.

“Bolting AI-powered onto JobNimbus doesn’t close the gap. The forms assume a human types the numbers. The premise of the product is wrong for the AI era.”

/ Mercer positioning note
§ 03 · The objections, addressed

Why not just use
the obvious one?

Every buyer asks this. The short version of why each usual suspect falls short for an AI-native take on commercial multifamily exterior renovation.

Salesforce · HubSpot + AI

Why not a generic CRM with the new AI add-ons?

No domain model for buildings, surfaces, substrates, coverage, or takeoffs. The AI add-ons are chatbots and generative email drafts. No vision capture. No scope reconciliation. Configure the fields yourself and you've built a bad Mercer at ten times the maintenance cost.

JobNimbus · AccuLynx

Why not the roofing CRMs?

Closest workflow analogue, and they serve commercial roofing well. Two problems. Roofing-only: bid, measurement, and pricing are built around shingles and slopes. System of record: their 2025-2026 AI features are generative proposal copy and pipeline summaries, not capture-driven takeoffs. The premise is the wrong shape.

Procore · BuilderTrend

Why not a construction ops suite?

Built for ground-up or residential remodel. Post-sale only. No opinion about lead qualification or pre-sale capture, which is where the AI leverage lives on renovation work. They're downstream of Mercer, not a substitute.

§ 04 · The four-stage arc

Qualify. Capture.
Reconcile. Negotiate.

Mercer doesn’t add a new step to your day. It removes the ones you were doing by hand, and it puts an agent in the seat for each of the rest.

  1. 01

    Qualify

    Ranked pipeline, not a list to triage

    Drop in the trade-show CSV. The qualification agent resolves each company to its property portfolio, pulls public data on year built and unit count, estimates recoat timing from typical cycles and visible satellite condition, and writes a brief per lead. Your queue is ranked, with reasons.

    • Company to portfolio resolution
    • Paint-timing from public + satellite signal
    • Confidence-scored ranking with brief
  2. 02

    Capture

    Walk the property. Get a takeoff draft.

    Open Mercer in the parking lot. Capture photo and video as you walk the buildings. The vision takeoff agent identifies building types, enumerates surfaces per type, and estimates dimensions with a confidence score on every field. The form exists as the edit surface, not the origination point.

    • Photo + video, async upload on spotty cell
    • Building types, surfaces, dim estimates
    • Manual fallback always available
  3. 03

    Reconcile

    Scope gaps stop being a guessing game

    Scope is a structured object. Every line item traces to a measurement, a spec PDF, an image from the capture, or a customer request. The reconciliation agent flags what's missing: metal primer per the spec, porch floors visible in the walk, the stairwell the customer mentioned. You accept, modify, or dismiss with a reason.

    • Spec PDF parsing to structured products + areas
    • Customer request ingestion (email, voice)
    • Flag review with traceable source refs
  4. 04

    Negotiate

    A URL that responds. A handoff that's automatic.

    The proposal is a live page, not a PDF. The property manager hovers to see why metal primer is in the scope. They request a descope; the negotiation agent drafts a revised bid for your approval. Accept flips the bid to won, the lead to won, and the same URL becomes the project status page.

    • Hover-to-source on every line item
    • Scope-change requests via negotiation agent
    • Post-accept URL = project status page
§ 05 · What’s in the tin

Agents that do the work.
Records that run the business.

Every capability below is in the Phase 1 build against the Reno Base design partnership. Expense reconciliation, voice-first quoting, and the ops-agent layer follow as the foundation holds.

Qualify

Lead qualification agent

Company to portfolio, public data pull, paint-timing score, generated brief per lead. Your queue is ranked with reasons, not a spreadsheet to triage.

Capture

Mobile capture

Photo and video from the parking lot. Async upload, offline queue, optional scale references. Works with spotty cell.

Capture

Vision takeoff agent

Buildings identified and counted, surfaces enumerated per type, dimensions estimated with a confidence score on every field.

Reconcile

Structured scope object

Every line item traces to a measurement, spec, capture image, or customer request. Source-ref is first-class, not a comment field.

Reconcile

Spec + request ingestion

Upload a Sherwin-Williams spec PDF; paste a customer RFQ; forward an email. The parser turns each into structured inputs the agents can reconcile.

Reconcile

Reconciliation agent

Flags the gap before it becomes a change order. Metal primer missing from the takeoff. Porch floors visible in the capture. Stairwells the customer asked about.

Negotiate

Live proposal URL

Per-building breakdown, hover-to-source on every line, structured comments. No login, no PDF attached. The same URL becomes the project status page on accept.

Negotiate

Negotiation agent

Property manager requests a descope or a timeline shift. The negotiation agent drafts a revised bid against your margin targets. You review and send.

Architecture

Audit-ready agent runs

Every agent operation logs inputs, outputs, model, prompt version, confidence, and cost. Replayable, comparable, tuneable. The bar for trusting agents with money.

§ 06 · Build principles

Built by a contractor’s kid.
Not a dashboard designer.

Mercer’s roots are in the family exterior-renovation business. Every decision in the product gets measured against a single question: does this help the person in the parking lot win the job, and does the agent do what the contractor used to do?

AI-native, not AI-added
  • AI does the work.

    Humans supervise and edit. If a feature looks like human data entry is the origination point, we’ve built the wrong shape.

  • Deterministic math, never generative.

    Square footage, quantities, labor hours, totals, margins. All computed in code from structured inputs. Models orchestrate, read, explain. They don’t emit the numbers the business runs on.

  • Every output has a source and a confidence score.

    Every line item traces back to a measurement, spec, capture, or customer request. Every agent-produced field ships with a confidence score. Trust is built on the paper trail.

  • Capture-first. Form-second.

    The phone walks the building. The agent drafts. The form is where you edit, not where the record begins.

  • Graceful degradation.

    When the AI is uncertain, surface it. Low-confidence output is flagged for review, not fabricated into confident numbers.

  • Human override is first-class.

    Corrections are logged, attributed, and fed back into the eval set. Every edit makes the model better on the next bid.

  • Output that wins work.

    The property manager’s experience is what wins the next bid. The live URL is the differentiator that makes the contractor look good in front of the ownership group.

§ 07 · Your move

Stop transcribing.
Start capturing.

Free account, no credit card. Walk a property, run the takeoff agent, ship a live proposal URL. One session, start to finish.

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MercerAI-native · Commercial multifamily · Painting first

The AI-native operating system for commercial multifamily exterior renovation. Painting first, siding and envelope next. Point a phone at a building, get a bid.

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v0.3 · AI-native preview